ConversionIQ.ai CEO to Lead ARDA Power Session on Transforming Timeshare Perception Through Digital Marketing

ConversionIQ.ai CEO and Co-Founder Jason Tremblay will speak at the 2026 ARDA Spring Conference Power Session, 'Changing the Perception of Timeshare Through Digital Marketing,' on Tuesday, May 12, 2026, from 2:15 PM to 2:55 PM at The Bellagio in Las Vegas. The session will examine how the vacation ownership industry can leverage strategic, transparent, and data-driven digital marketing to modernize consumer perception, build trust, and connect with a new generation of travelers.

Moderated by David Axel, SVP of PR, Marketing and Communications at ARDA, the panel will bring together industry leaders to explore how digital-first marketing strategies can close the gap between the timeshare industry's evolution and public perception. Tremblay will be joined by Jonathan Schwartz, CEO and Co-Founder of Bullseye Strategy, to discuss actionable approaches for reshaping the narrative around vacation ownership in today's digital landscape.

Rebuilding trust through transparency and data

“The timeshare industry has a perception problem that's rooted in decades-old narratives, and we can't fix it with decades-old marketing. Today's consumers expect transparency, authenticity, and personalized experiences. They research online, they read reviews, they engage on social media. If we want to change perception, we need to meet them where they are with digital marketing that's strategic, data-driven, and honest. AI gives us the ability to engage prospects at scale while maintaining authenticity, to answer questions in real time, and to demonstrate value before they ever set foot in a presentation room. This session is about helping developers understand that the tools to reshape the narrative are already here. We just need to use them intentionally.”

What attendees will learn

The Power Session will explore key strategies for leveraging digital marketing to strengthen consumer confidence in vacation ownership:

• Modernizing the Narrative: How to use digital channels to communicate the evolved reality of timeshare, including flexible usage models, transparent ownership structures, and genuine value propositions that resonate with today’s travelers.
• Building Trust Through Transparency: Strategies for addressing legacy concerns head-on with authentic, data-backed messaging that demonstrates industry accountability and consumer protection.
• AI-Powered Engagement at Scale: How artificial intelligence enables developers to provide personalized, responsive digital experiences that build confidence before prospects ever attend a sales presentation.
• Connecting with a New Generation: Tactical approaches for reaching millennials and Gen Z travelers through social-first marketing, influencer partnerships, and digital storytelling that aligns with how younger consumers make travel decisions.

Why this session matters

While the vacation ownership industry has made significant operational and product improvements over the past decade, public perception has often lagged behind reality. Legacy concerns about high-pressure sales tactics, complex contracts, and resale difficulties continue to shape consumer attitudes, even as the industry has evolved to address these issues through regulatory reforms, transparent disclosure practices, and customer-centric products.

Digital marketing represents a powerful opportunity to close this perception gap by reaching consumers where they already spend their time, providing transparent information proactively, and demonstrating value through data-driven engagement rather than traditional sales pressure. For developers willing to embrace digital-first strategies, the opportunity to reshape the narrative and attract a new generation of owners is substantial.

Session details

• Power Session: Changing the Perception of Timeshare Through Digital Marketing
• Date and Time: Tuesday, May 12, 2026, 2:15 PM to 2:55 PM PT
• Location: The Bellagio, Las Vegas, Nevada
• Moderator: David Axel, SVP of PR, Marketing and Communications, ARDA
• Speaker: Jason Tremblay, Co-Founder and CEO, ConversionIQ.ai
• Speaker: Jonathan Schwartz, CEO and Co-Founder, Bullseye Strategy

About Jason Tremblay

Jason Tremblay is CEO and Co-Founder of ConversionIQ.ai, an industrial-grade sentient intelligence engine transforming how brands engage customers across digital channels. A serial entrepreneur and ARDA Trustee since 2009, Tremblay has spent nearly two decades at the intersection of technology, marketing, and vacation ownership. He co-founded ConversionIQ.ai alongside Brooke Tremblay, Suzanne Mora, and Esdras Herrera to build AI-powered solutions that drive measurable revenue while protecting brand reputation. The company is backed by Bel Sogno Enterprises, the family office of industry titans John and Marcia Rowley.