Hi there,
My take
Your customers reach you from everywhere. A comment on an Instagram post. A question in your website chat. A reply to an SMS or WhatsApp campaign. In that moment, the only thing that matters is whether the answer they get truly understands them: who they are, what they need, and the language they’re speaking.
This week Chatti got better at exactly that. It now pulls the one relevant thing it knows about that specific person instead of everything at once, so a returning customer gets a reply shaped by their history, not a generic greeting. And it understands your business more deeply, so its answers are grounded in what you actually offer. The result is the same everywhere you run Chatti (comments, webchat, SMS, WhatsApp): sharper, more personal responses that move each conversation toward the outcome you’re after, whatever conversion that is.
One more thing, this one for your team. Chatti has always answered your customers in their own language. What’s new is that you can now read the entire exchange in yours. More on that below.
Two-minute read. Let’s go.
What’s new this week
- Chatti brings up the right memory at the right moment. Chatti has remembered context about your contacts for a while. What’s new is how precisely it uses that memory. You can now tag and group everything Chatti knows about a contact, so it’s easy to find and organize, and Chatti now decides which of those memories to draw on based on what the conversation actually needs, surfacing the relevant detail at the relevant moment instead of everything at once.
- Read every conversation in your language, not just your customer’s. Chatti has always talked to your customers in their own language. What’s new is for your team. With one click, you can now see an incoming comment or message, Chatti’s response, and any proposed response in whatever language your platform is set to, whether that’s English, Spanish, Hindi, or any of the 91+ languages Chatti supports. It translates the entire thread or conversation, summaries included, with the original always one click away. No matter what language a customer writes in, your team always understands exactly what was said, and what Chatti said back.
- Buy your branded Tappi domains right inside the platform. A branded short-link domain used to mean buying it somewhere else, configuring it in Tappi, and editing DNS yourself. Now you buy it directly in the platform and it comes back fully configured and ready for short links in minutes. Chatti even suggests domains based on how you’ll use them, whether SMS, email, or WhatsApp, and how well each holds up against TCR compliance rules. Branded links lift deliverability and open rates, and every tap feeds Chatti’s memory.
- Chatti’s business understanding got deeper. When reading comments, Chatti now draws on more of your business context: the full conversation thread, the post’s own content and image, and richer company detail from your knowledge base. Better-grounded responses on every comment it handles.
What’s cooking (and it’s big) 🔮
- A Knowledge Base Evaluator that catches problems before your customers do. Approved for build this week. It checks your knowledge base at two moments: before you publish a change, flagging contradictions and instructions that don’t belong there, and after each response, measuring how well your knowledge base actually covers what people are asking. When coverage drops, you get a specific alert with recommendations. Better answers, caught at the source.
- WhatsApp campaigns are ready to go. Send campaigns over WhatsApp with approved templates, variables, headers, and buttons, with numbers linked securely from your agents. Built and tested, shipping as soon as one final check clears.
- Google Reviews is being prepared for rollout. Connect your Google account, capture new reviews automatically, and view them by rating. Replies wait for your approval by default, and only post automatically if you choose to switch that on. Your reputation, managed where everything else already lives.
Every one of these came from listening. Hit reply and tell me what would move the needle for your business, and there’s a real chance you’ll see it in a future edition. The more you tell us, the faster the roadmap moves.
See you next Wednesday. ⚡
Jason Tremblay
Co-Founder & CEO, ConversionIQ
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